5 Best Business Analytics Tools for Tracking Performance

The Best Business Analytics Tools

Now that you’re ready to go beyond invoice software and look at the most popular software for business intelligence, let’s examine the top six options.

Sisense

Sisense is one of the most straightforward business analytics tools to use for those who aren’t tech-savvy. It’s user-friendly while allowing anyone in your business to manage complex datasets and visualize the data without the help of your IT department. 

Sisense will bring together data from AdWords, Salesforce, and Google Analytics. Because it uses in-chip technology, it also processes data faster than other tools. It functions as an API-first cloud business intelligence tool that makes it easy to combine data and create analytics reports from anywhere.

Systum 

Systum is a BI tool perfect for organizations who need to consolidate and streamline processes between several B2B and B2C channels. It helps increase efficiency and productivity, and it includes several sales features. For example, it has built-in CRM, a B2B portal, and inventory management. 

Systum integrates with Amazon, QuickBooks, eBay, and several other programs. 

Dundas BI

Dundas BI is one of the top browser-based business analytics tools. Like most cloud business intelligence options, it’s flexible and allows users to connect in real-time to several different data sources. This analytics software offers visualizations in the form of customizable graphs, tables, and charts viewable on both mobile and desktop. 

Dundas also allows users to build new reports and track various performance metrics for better analysis. 

Tableau

Tableau is a business intelligence platform that makes data discovery and visualization more accessible. It allows you to analyze, visualize, and share data while bypassing the IT department. It supports Google Analytics, Salesforce, Oracle, MS Excel, and MS SQL. Unlike many analytics programs, it has a version that can run both locally and online. 

Tableau is free for personal use, but it also caters to businesses via a paid software program. 

Google Analytics

Google Analytics is lumped in with many business analytics tools, but it is a standalone data analysis tool that allows you to track business performance online. It enables business owners to measure their RIO for advertising, and track data across video, Flash, and social networking sites/apps. It’s a simple way to gain a better understanding of your customers. 

While Google Analytics does allow you to collect fundamental data from your website, most businesses find the need for more in-depth business analytics tools.